Many banks and wealth managers are happy once their great new banking or wealth management app is uploaded to the app store(s). They start promoting the app to their client base and advertise it on their webpage. And that’s where the story usually ends.
Our analysts are often dismayed how difficult it is to find the right banking app in the app store or on the Internet. If a client does not know the precise name of the app, she might not be able to find the app at all. Existing clients can at least be targeted and informed directly by the bank. But what about prospective customers? A wealth manager might just have launched this wonderful research app with great new features. It would be an awesome tool to convince potential new clients to check out the wealth manager. Yes, it would and it could. But prospects hardly find this new app. Because banks hardly think about app marketing, app search and app promotion.
Pinterest is a place where people check out new things. Cook recipes. Fashion. Gadgets. And beginning in this week, there will be also the Pinterest app store for iOS apps only (at this point). iPhone and iPad users can download apps directly from Pinterest without going to the app store. I think this is one great example how banks should start thinking about app promotion. Recommending an app with cool images. Getting your app on the smart phones and tablets of prospective clients is becoming more and more important for promoting a wealth management organization and ist capabilities. The Pinterest app store is just one option.