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Posts Tagged ‘asia’

No WeChat? No Chance to Win HNWIs’ Hearts in China

Friday, June 23rd, 2017

Today, China is home to the second highest number of HNWIs in the APAC region and its economy is expected to overtake that of the U.S. in the coming years - some even expect this to happen as early as in 2018. The huge growth of China’s FinTech industry, a major source of new wealth it is, too, is the third pillar of China becoming one of the most attractive and promising wealth management markets in the world.

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This is why we focus on the Chinese wealth management market in our new report on Digital Wealth Management in Asia 2017. The second emerging market that we look at in detail in this report, is India with similar growth patterns and opportunities for private banks.

Besides presenting comprehensive research findings on the Chinese wealth market and FinTech space, our report provides an in-depth view on existing digital offerings of the ten largest wealth managers in China. Our key finding is that WeChat is essential for wealth managers’ digital strategy if they want to succeed in this unique digital ecosystem. WeChat is reported to occupy 35 percent of the time spent on mobile phones in China, which makes the social messenger an inevitable platform not only for retailers. Digital financial services are deeply rooted into Chinese people’s daily lives - thanks to tech giants Alibaba and Tencent who laid the foundation for a financial market that is unique and highly digitized.

While we could observe some international wealth managers making the mistake to link their corporate Facebook and YouTube channels on their Chinese websites, we also came across some best practices in how to engage with HNW clients on WeChat. For example, Noah Holdings Limited, a domestic private bank, sets itself apart through a broad range of WeChat features such as the possibility to check account balances, book an appointment with an advisor or read speeches from well-known investors. Additionally, Noah’s clients are provided with articles and information about recent events.

This is only one facet of the level of digital service Chinese HNWIs expect from their wealth manager. Hence, private banks wo aim at entering the Chinese market, or want to strengthening their market position, inevitably need to roll out a digital strategy that is tailored to these unique requirements.

Grab your copy of our latest research report to get a detailed picture of the wealth markets in China and India. Additionally, you will be offered an overview of current dynamics in the APAC region as a whole plus insightful glimpses into cultural differences between the Asian regions and FinTech developments in Thailand and Indonesia.

 
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