MyPrivateBanking Blog
Daily Comments on the World of Wealth Management

Bringing Human Elements Back into the Robo-advising Model

Robo advisors launched by start-up companies were long perceived as a substantial threat to established players in the financial industry. But now established players are taking over the game. We are witnessing the launch of so-called hybrid-robo advisors by established players like Schwab and Morgan Stanley who have realized that embracing the technology and combining it with already existing assets like client base and experienced advisors will enable them to beat “pure” robo advisors in terms of the client experience.

In our opinion, those players who truly integrate technology in order to deliver better service will be the ones that stand out in the long run. Simply promising a human touch point in order to justify higher fees without a well thought out system in place to actually deliver this kind of service wont be enough.

Check out our new research on this topic.

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