MyPrivateBanking Blog
Daily Comments on the World of Wealth Management

Archive for February, 2017

Swissquote’s new virtual reality trading app: the game-changer or just a hype?

Monday, February 20th, 2017

It’s no science fiction story, nor fake news: VR trading is possible!

Showing an excellent understanding of how to take their digital and client engagement strategy further and create unique experiences, the Swiss financial company Swissquote has recently released a new app that enables trading with virtual reality glasses. By using a VR headset, users are enabled to view the status of their accounts, check stock prices, currency pairs and key figures in a 360 -degree perspective, as well as to execute trades by focusing their eyes on the symbol. This creative approach facilitates a different client experience by enabling users to access information and trade in a highly dynamic way.

As already emphasized by our analysts, gamification will continue to play an important role especially in young consumers’ approach towards banking and trading. The demand for creative and convenient tools and features for mobile use will definitely continue to grow. Millennials, in particular, love it when viewing their portfolio on-the-way is made enjoyable using gamification techniques or when they can quickly track their spending or savings by means of visually engaging icons. Alternatively, customer engagements can also be maximized by introducing gamification elements like customization options in promoting products or displaying client information: it creates a personal experience and gives clients the feeling of being in control while also emphasizing you as an adopter of the latest tech trends.

With Swissquote setting the tone for innovative use of VR-based technology, it won’t be long until we’ll find ourselves in a VR-based setting discussing our retirement plans or investment scheme with an enjoyable chatbot (available round the clock).

The interesting storyline will be to see as many banks and financial companies embrace innovation and leverage the potential of both VR and AR-based technology, which can facilitate customers access to a new dimension giving the feeling of a virtual infinite space. A fresh perspective for (re-)building a distinct client relationship.

 

Chat and Voice Wealth Advisory Client Interfaces @ Finovate Europe 2017

Wednesday, February 8th, 2017

(by Francis Groves, Senior Analyst)

A number of presenters at Finovate Europe 2017 gave ample demonstrations of the way in which chat and voice are fast becoming as impacting to wealth clients as the wealth manager or robo-advisory website. The first to attract our attention was the presentation of Munnypot, a new UK robo-advisory service using the Five Degrees ‘Matrix’ platform. Munnypot’s major innovation is to achieve the entire client acquisition, portfolio assignment and onboarding process via chat powered by AI. We were also very impressed with the co-browsing functionality from SaleMove with an excellent demonstration of how this can work in a wealth management context. With SaleMove, advisors can track clients’ use of their interface in real-time and AI is used to offer (naturally and sensitively) immediate assistance via live chat or video chat/call. We understand that major players in the U.S. are already making use of this and it’s easy to understand how the technology will be a great improvement on advice offered via the telephone and will improve advisor efficiency at the same time.

There were also two interesting presentations demonstrating the potential for AI at the stage of portfolio reporting and market updates, both of which were voice-based. Poland’s Comarch presented an interesting ‘conversation with your broker’ taking place while on the road. Myra, the virtual broker, not only gave you a portfolio update but suggested changes and took your instructions to execute them. In the case of AIXIGO, partner in Luxembourg robo, Investify, we were shown portfolio reporting being provided through Amazon’s Alexa.

 

Robo Investing – Let’s Talk Digital

Thursday, February 2nd, 2017

(By Francis Groves, Senior Analyst)

There was a strong consensus at yesterday’s Robo Investing conference that the future of automated investing is NOT standalone D2C robo-advisors. Breaking even as a go-it-alone robo is simply too much of a challenge for many to succeed; to be successful the robo approach needs to build on the advantage of established brands, though these are by no means certain to be just existing financial brands. Andrew Power of Deloittes made the point that a robo with average portfolios of £35K and charging 75 basis points would need AuM of £3 billion to break even.

What came across most strongly was the wealth of insights into what is need for automated interfaces to play their part in engaging new clients. Speakers made the point that the public need more education about their own need to make financial provision for themselves and the importance of switching from saving to investing if they are going to make their money work for them. However, as Rob Hudson of Aberdeen Asset Management said, institutions shouldn’t make education a main focus but, instead, should use ‘the power of easy’ and concentrate on putting financial products in front of customers.

Richard Theo of Wealthify suggested that simplicity (of design) could move mountains and that design really needed to concentrate on mobile delivery, gamification and the use of ‘nudge’ techniques. Anna Lane of the Wisdom Council also voiced concerns about simplicity and strongly recommended institutions leave out jargon and give absolute costs as well as percentages and basis points. The key learning points are to recognize that financial service users prefer automation to human interaction where it delivers what’s needed and that advisors need automation to improve efficiency and raise client:advisor ratios. Engagement is more than a good user interface and requires the creation of trust by means of the kind of preference and behavior analysis and anticipation of client needs that AI/machine learning can provide.

 
Subscribe