MyPrivateBanking Blog
Daily Comments on the World of Wealth Management

Archive for January, 2016

How to turn a fund website into a conversion machine

Thursday, January 21st, 2016

The habits of digital natives have disrupted the sales process in fund and asset management. Many people are using the Internet to do their own research on the firm and product offers. Only late in the process, they will get in touch with the firm they believe is most likely to match their specific needs. For financial service providers it is important to proactively facilitate an engaging communication with prospective clients already during this time in the decision making process.

According to a study by Scorpio and Pershing: “among under 35s, digital sets the direction of search for a financial provider”. When selecting a financial provider, a website is the third most influential factor for those under 35 when choosing a financial provider. The firm´s reputation and Internet search engines are also important decision making factors. Therefore, SEO to enhance website traffic and providing a convincing and interactive website have become the most important factors in the sale process. MyPrivateBanking has just released a report on “Websites for Fund and Asset Management 2016” providing a benchmarking of the websites of the leading 15 fund and asset managers worldwide. The report also gives insights into trends in the asset management industry and outlines the key factors of providing a convincing website.

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Biometric authentication to go mainstream in 2016

Friday, January 8th, 2016

Digital banks become more and more attractive to millennials who expect secure and convenient banking solutions when on-the-go. Atom Bank (based in the UK) is the latest online bank promoting innovative features that put brick-and-mortar retail banks and wealth management firms under pressure as they have difficulties to keep pace with the latest technology trends. Atom Bank uses a combination of biometric technology empowering clients to authenticate password-free by means of face and voice recognition technology. Another example is the more staid USAA financial conglomerate that already uses IdentityX, the biometric platform by Daon.

The increasing popularity of biometric authentication methods will surely challenge the banking industry and tech giants like Google to offer improved client experience and secure login options. Google’s new password free login allows invited users to sign in their Google account by responding to a notification sent to their smartphone; the new login option fails to add security to mobile users whose smartphones have no lock-screen protection or fingerprint identification option in case their smartphone is stolen. Google will be challenged to offer something more secure and customer friendly – something that could be delivered by biometric authentication.

Client habits and potential regulatory hurdles may slow down the move to biometric authentication but we have no doubt that the future lies beyond manual passwords and (SMS) token. The future will offer a seamless digital experience to every client – from log-in throughout the complete customer journey.

 
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