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Archive for the ‘Mobile websites’ Category

How one wealth manager excels in mobile advertising

Monday, May 11th, 2015

Few wealth managers exploit the promotional potential their mobile app offerings provide. Evaluating the apps of the 30 leading wealth managers and private banks for our new report on Mobile Apps for Wealth Management 2015 (coming in June), leveraging the app to advertise the financial institutions’ products and services remains a surprising area of weakness.

While most wealth managers are still seeing their mobile app or websites just as a transactional tool, some players are already reaching a new level in mobile advertising. As this new type of voice-controlled mobile advertisement by Edelman Financial shows, the future of interactive ads has already begun and customers are becoming attracted and involved in a totally new way. Private banks and wealth managers may find these interactive features too intrusive. However, mobile apps and websites are great platforms to interact with the client (and not only via payment or brokerage transactions). Mobile touch points are great to advertise one’s services and showcase the bank’s research. But the rules of the game are very different from the times when clients used to look at printed brochures or brochure-like websites. Voice control is just one way to make it much easier for your client to get in touch, receive an offer or trigger another activity.

 

MyPrivateBanking Research releases first Digital Wealth Survey!

Wednesday, November 26th, 2014

Don’t miss our new report on the digital behaviour of 1000 survey participants from China, UK, France, Germany, and the US. This survey paints a comprehensive picture of the attitudes and the behavior of the wealthy with regard to mobile technology.
Some key findings:

Chinese affluent and wealthy clearly win the race for most technology friendly respondents…

… BUT the rest of the world is about to catch up: particularly the UK survey participants surprise with their technology affinity

The trends apply to all wealth segments – for several criteria, the high-net-worth segment even is in clear lead

All age groups under 55 are heavy users of mobile technology for financial matters

Get ready for these and many more surprising results published in our new Wealth Survey!

 

Do you still believe mobile web presences do not matter (yet)?

Thursday, October 2nd, 2014

Having evaluated for the first time the mobile websites of the 40 leading private banks and wealth managers in our recently published report, the results left the impression that the wealth management industry is still not aware of the importance of a unique mobile web presence and simply does not care about their mobile websites.

However, reading this article about the efforts of fashion brands to make bigger pockets on their jeans to fit bigger smartphones (responding to the #bendgate issue) it becomes more than evident that as we design our habits, lives and textiles around our mobile devices, every single firm – no matter from which industry – unconditionally MUST cater for a mobile web experience. The mobile website is one element in a unified interface of a bank with its customers. Together with mobile apps the mobile website is increasingly critical to reach clients and other users. Mobile devices are quickly becoming the main access point for any private client or consumer-facing company. Banks ignoring their mobile websites are missing a huge opportunity to reach out to their clients.

 

Mobile websites as game changers

Friday, June 13th, 2014

Starting with this year’s benchmarking project on wealth management websites (due in September 2014), we decided to focus much more on private banks’ mobile websites to contribute to the fact that mobile websites have become an important factor in the digital battle for clients’ and users’ eyeballs. But successful mobile websites have – in many respects – very different requirements from their desktop siblings.

What do we expect from a good mobile website?

  • Clearly structured entry page: the entry page should contain prominently placed call-to-actions, a short menu containing only core content, as well as the possibility to login for financial transactions and account overview.
  • A search function on the entry page: mobile websites should allow for easy content search on the homepage of the mobile website in order to allow for fast information lookup. Optimally, smart search features like autofill or search filters are provided.
  • Balance between relevant content and easy navigation: content should be optimized for small screen sizes while, at the same time, informing comprehensively of the wealth manager’s products and services.
  • The choice between mobile and full view: customers should be able to choose the view they prefer since some would like to view the full website for getting more and detailed information whereas others prefer an easy navigation while on the go.
  • Flexible content consumption: busy clients should have the chance to send interesting articles via e-mail in case they wish to read it later.

This is by no means a comprehensive list. Stay tuned for our full report after the summer break.

 
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