MyPrivateBanking Blog
Daily Comments on the World of Wealth Management

Archive for the ‘E-Publications’ Category

Why e-publications are so important for wealth managers

Tuesday, September 17th, 2013

E-magazines and e-books will soon overtake printed publications in terms of market share in developed countries. The tablet revolution has made a deep impact on the publications market: habits of readers are changing fast and user needs with regard to digital publications are changing even faster.

If you want to capture your digital audience it is of critical importance to think about digital publications not only as the electronic twins of the printed versions but as a completely new and different animal. There are so many features in digital publications that can excite and win readers (search function, integrated video and audio formats, zooming, living links, self-updating charts etc. etc.). Any publisher needs to think very carefully about what functions and features to add.

For wealth managers daily, weekly, monthly and quarterly publications are an important tool to ensure client loyalty but also to gain new clients. As more and more people move to the digital usage of publications this brings up a big opportunity to rethink and reinvent a wealth managers’ publications strategy from the ground up.

In our new report “E-Publications for Wealth Management Clients” we are tackling these complex issues: how should a good e-publication look? Which features are required? What formats and digital delivery channels (including) mobile should be used? What content is most appealing to readers? And so on…

Most wealth managers invest substantial resources in the communication with clients via regular publications. To spend these resources wisely reading this report is imperative.

 

E-Publications - how to leverage them in wealth management

Monday, June 24th, 2013

Wealth managers and private banks communicate with their clients through multiple channels. In addition to the communication with personal advisors, publications play a major role: client magazines, newsletters, research notes, blogs, videocasts, audiocast and many other publication formats are available. Whereas a few years ago most clients received publications in print via post, today electronic formats are more and more common. The latest trends are magazine formats that can be read on tablet devices like the iPad.

Presently one of our analyst teams is investigating e-publications and e-magazines of wealth managers around the globe. In many cases we’ve found little strategic thinking behind the publication approach . Often the content is highly academic or theoretical, dealing mainly with macroeconomic topics. In other cases we’ve seen little segment specific content. We have also observed that content, delivery and quality are often not in line with client needs. But how should a good e-publication strategy look? How should wealth managers and private banks spend their resources? What are today’s best practices? And what will the future bring for e-publications?

If you think these are also critical questions for the marketing strategy of your organization you can look forward to our upcoming report “E-Publications for Wealth Management” (due in August).

 
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