Trying to stay ahead of the curve when it comes to technological development is a challenging task. In 2013 rapid movement has affected the finance industry landscape: mobile banking has established itself as a regular touch-point for customers, mobile payments have exploded and banks are wrestling big data more than ever. We have surveyed our analyst team to note down in short the most important technology trends for the banking industry in the post-PC era for 2014:
10) One interface for all channels
As digital touch points evolve, users’ tendencies to contact financial services online will grow alongside. Using a variety of different devices is one consequence. Financial providers, therefore, will have to create a uniform experience across all channels, with the same level of real-time responsiveness and personal service.
9) Financial Education goes gaming
For reaching the generation that grew up with computer games, banks will have to come up with innovative approaches. One possibility is to put the fun in finance: offering a variety of games that playfully educate not only children, but also adults.
8 ) Slimming the wallet
In the future banking technologies will mainly focus on reducing complexity and enhancing user experience. One of these gadgets will literally show how to slim your wallet: One example is the technology from start-up “Coin” based in San Francisco: the electronic card that stores multiple cards on one Bluetooth device, can merge all your credit and debit cards with the support of an adapter and a mobile app.
7) “What’s App” inspires communication channels within apps
Chat functions modeled after the popular “What’s App” will enter banking apps. Connecting with your advisor will be easier, more personal and convenient than ever. Provided banking app developers hear the call.
6) Voice command on the rise
Some banks have already come up with features that allow, for example, voice recognition for log-ins or entering simple commands. Banking apps will take this one step further and remove the need to use buttons, dials and switches completely.
5) Windows Mobile gaining market share
Of all of the leading operating systems, Windows Mobile obtained the largest year-on-year growth worldwide. A result primarily driven by the support of Nokia. Nevertheless, Windows Mobile is likely to become the 3rd most important platform next year to distribute financial apps.
4) Demand for digital advisors
Digital advisor tools will become an important part of the digital channels of bank. These include budgeting or financial planning tools, and also complex instruments for risk assessment and investment decision making are up and coming. Besides improving user experience through interactive features and personalization options, these tools create a unique overview and understanding of the user’s personal finances. Supporting customers to strengthen their own financial know-how might replace the personal advisor in some cases, but will open up valuable insights into customer behavior and increase loyalty in the long run.
3) Wearable banking
As the first banking apps for Google Glass roll out, potential customers are already excited. Wearable gadgets that allow various services through voice command or simple touch are coming to life. Although still in their infancy, these technologies will progress and soon your watch will call out when your credit card account is maxing out.
2) Digital Currencies gain Legitimacy
Although there remain serious doubts about virtual money, currencies like Bitcoin, Litecoin and co. will gain popularity and legitimacy, and not just within the virtual economy. The arena is moving from online gaming platforms to real-life goods and will gain widespread use with online retailers and potentially even with banks. Will your digital channel enable Bitcoin payments soon?
1) Big Data: generating value from app-user information
The financial technology landscape is evolving, and so is competition, complexity and the amount of data processed and generated every day. Particularly, information derived from mobile users has a high potential and will generate new insights. Banks will thereby be able to create completely new products and differentiate themselves on the market.
We wish all our clients and readers relaxing holidays and a happy, successful New Year!